CREATE A VISION THAT EXCITES, INSPIRES, AND MOTIVATES
When it comes to attracting support for your idea – whether from friends and family, potential investors, or prospective employees – it may seem prudent to trot out the practical details, such as product specs or revenue projections, to demonstrate viability. But what your audience really craves is passion.
To be clear, it’s absolutely essential to ground your idea in concrete specifics. But to inspire support, you need to share a grander vision of how your company will have lasting impact, and to let your excitement and personal passion show.
Don’t skimp on a vision statement.
In the rush to produce profitability estimates, you may be tempted to skip setting down in writing what inspired you to start the venture in the first place – but don’t. Take the time to develop a vision statement, and don’t be afraid to aim high. Describe how your company will
change the world. Even if you don’t achieve your loftiest goals immediately, the statement will serve as a guidepost for future development and growth, and it will generate excitement and anticipation for launch.
Consider adopting a cause.
Depending on your vision and your offering, you may find there’s a natural fit with a socially-responsible cause that you can build into the DNA of your company. Increasingly, businesses are driven by a purpose other than pure profit and are building sustainability and social responsibility into their DNA. It’s not just a matter of personal opinion; taking a stand makes good business sense. Two-thirds of consumers say they’re willing to pay more for brands that support social and environmental sustainability, researcher Nielsen found.
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