An Introduction to Marketing for Publishing

An Introduction to Marketing for Publishing
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Date(s) - 28/03/2019 - 29/03/2019
9:30 pm - 4:00 pm

University College London


A one day course exploring how publishers market books creatively and effectively to readers. You will examine case studies and plan mock campaigns. You’ll learn about all aspects of book marketing including trade, consumer and digital with an overview on research and analysis. Attendees will leave feeling confident about different aspects of book marketing and ready to apply for first jobs.

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