Building Blocks of Private Practice: 21st Century Marketing Using Social Media

Building Blocks of Private Practice: 21st Century Marketing Using Social Media
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Date(s) - 19/07/2019
9:00 am - 4:30 pm

University Tower


Does the idea of marketing using Facebook, Google and other online platforms sometimes boggle your mind?


Are you concerned that time and money spent on blogging or purchasing online ads for your practice will end up just being a waste?


Would you like to learn about of all the FREE (or low-cost) and effective ways to get your message to the masses? (Then just read on and show up!)


Not many start-ups have a ton of cash budgeted for marketing, nor do they want to spend that much when they don’t even know if they will enjoy or succeed in private practice in the first place. Established practices have found their pool of new clients drying up as people use the internet and not personal connections or recommendations to shop for everything from toothpaste to wellness services. The simple truth is you have to have a web presence to even exist, much less thrive, in the market these days.

You may be an amazing therapist, counselor, dietician, health coach, consultant, chiropractor, massage therapist, Reiki master, neuropsychologist or even dog whisperer, but how will people outside your inner circle ever know about you?

Join Casey Limmer and Kelsey Torgerson as they review the many paths for 21st Century (DIY) marketing for your private practice, demystifying today’s choices for online networking.

Today, the average person’s attention span is about 8-15 seconds. Many studies now claim that if you don’t grab someone’s attention in the first 6 seconds, you’ve lost them. In fact, if you are reading this far down this event page, it is a miracle or you are exceptionally smart and dedicated to the growth of your business (probably the latter). Modern-day messages have been distilled into sound bytes no longer than 140 characters. That presents a challenge for most of us rather verbose wellness professionals with a wealth of knowledge to bestow. In this session, we will get you started down the path of brevity (don’t worry it’s a short path). We will help you choose where to focus your efforts and sift through the MANY online marketing options.

This workshop will cover:

  • Choosing your social media platform(s) — i.e. Facebook Pages, Facebook Ads, Twitter, Pinterest, Instagram
  • Using Google AdWords and Google Business
  • Creating videos for your website, YouTube channel, Instagram story and/or Facebook live
  • To blog or not to blog — that is the question
  • Figuring out what you need and what you will use before jumping onboard with too many things, including:
    • Finding and speaking to your audience
    • Assessing where people are looking for the specialized services that you provide
    • Recognizing the value you provide through free services that people opt into – (i.e. sometimes, checking in via a Facebook live or Instagram story helps someone reach out for additional help)

This is a full day event, qualified for 6.5 CEUs.



Casey Limmer, MSW, LCSW Owner and CEO, Gateway Wellness Associates and St. Louis DBT, LLC

Casey has owned her own successful private practice since 2012 following a long career in non-profit community mental health settings. Her practice now employs or contracts over 15 mental health professionals and served over 300 clients this year alone. She has managed clinical teams, developed fully funded social programing, taught clinical courses at Washington University in St. Louis and — perhaps her most unique qualification for presenting these workshops — has contributed to her parent’s book, Understanding Business, the #1 business textbook in the country for well over 25 years. Not many social workers get a 24/7 infusion of business knowledge throughout their lives. Casey brings her unique experiences, her discoveries about the remarkable similarities between being an effective therapist and being a successful entrepreneur, and her highly engaging teaching style together to help wellness professionals of all sorts find their inner business titan.

Kelsey Torgerson, MSW, LCSW, Owner of Compassionate Counseling St. Louis, LLC

Kelsey opened her child and adolescent anxiety practice in May of 2017. She recognizes the amount of sweat equity that goes into opening a practice – in her first year she supervised therapists and maintained a full-time nonprofit caseload while also building her website, networking with other counselors over coffee, and responding to hundreds of article pitches (often around midnight). Her website, has grown from a few random visitors to over 500 a month, and she’s constantly tweaking her approach to Instagram (@CounselingWithKelsey) and Facebook. Kelsey believes that your website and social media strategy should always be a work in progress.

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