Business Mastery Workshops – Marketing, Money & Mindset

Business Mastery Workshops – Marketing, Money & Mindset
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Date(s) - 29/05/2019 - 03/12/2019
8:30 am - 4:00 pm


There are three things that are vital to the sustainable growth of your business – effective marketing, managing your money (and metrics), and mastering your mindset – which is why these 3 workshops below form our Business Mastery Series.

Workshops can be purchased individually or as part of a Triple-Win package (see ‘Investment’ section below for our Series Bonuses).

Workshop #1 – Marketing Mastery (8:30am – 4pm)

West Fife (North Queensferry): 29th May, 18th September, 3rd December
East Fife (St Andrews):
30th May, 19th September
Central Fife (Kirkcaldy/Glenrothes):
13th June, 1st October 

Are you prone to ‘Random Acts of Marketing’ in your business?

If you’ve not got a well planned marketing strategy, based on a sound understanding of your audience and market with clearly defined goals and performance metrics, you are more than likely falling victim to Random Acts of Marketing or, as it is also known, “hope” based marketing.

This can be a deadly situation for any business!

At best you could be leaving money on the table! At worst this could be disastrous for the growth of your business.

“If you don’t know where you are going, any road will get you there.”
Lewis Carroll

The workshop will cover the planning framework, giving delegates a way to plan and measure their marketing activity in a strategic way, and have the ability to demonstrate the return on investment.

Delegates will also learn how to create a sales funnel for their business, that introduces prospective customers to their business and moves them towards becoming paying customers.


Workshop #2 – Money Mastery (8:30am – 4pm)

West Fife (North Queensferry): 18th June, 3rd October
East Fife (St Andrews):
28th June
Central Fife (Kirkcaldy/Glenrothes): 27th August

Do you know your numbers?

Being good at business can sometimes involve doing things that are out with our natural skill sets, but understanding our numbers is a vital skill for us to master if we are to have a proper grasp of how our business is performing, and how to improve the results that we are getting.

Small changes can make a massive difference to the health of your business, but how do you know what to change?

Remember, turnover is vanity, profit is sanity and cash is reality.

In this full day workshop delegates will learn to love their numbers by identifying the critical metrics for their specific business.

The numbers that will make the biggest impact in the shortest amount of time; where to get the information and how to interpret it, so that they can make better business decisions.

Workshop #3 – Mindset Mastery (8:30am – 4pm)

West Fife (North Queensferry):  28th August, 5th November
East Fife (St Andrews):
4th September
Central Fife (Kirkcaldy/Glenrothes): 11th September

Do you want to make a quantum shift in the results that you achieve?

Making incremental improvements to your business performance is simple but not easy! Follow good business practices, become a student of marketing, know your numbers, be consistent and disciplined and you’ll see steady growth.

That’s all well and good, but if you want to make a quantum shift in your business performance, you need to work on yourself as well as your business.

“Your outer world is a reflection of your inner world”
T. Harv Eker

In this full day workshop delegates will learn about the power of the mind and how their mindset could actually be working against them, and what they need to do to reprogram their subconscious minds for success.

They will learn techniques they can use to replace old ways of thinking and create positive habits, that will continue to pay dividends long after the workshop.

The workshop will also explore each aspect of the Formula for Success, giving delegates a clear plan for achieving their business and life dreams.

Meet Your Trainers:

Marketing Mastery will be delivered by Sam Forsberg of ActionCOACH and Alan Martin of Chat Marketing.

Sam is a Business Growth Specialist, and works with business owners to help them achieve better results with their time, team & money. While diverse in sector, size & years in business – all her clients have a strong ethos that drives what they do. Marketing can be one of the best (or worst) investments a business can make, and Sam is passionate about the importance of measuring and improving the return on that investment.

As a franchise owner with the world’s #1 business coaching firm, Sam grew up in a family-run business, and has been a coach in business herself for over 13 years.

Alan is the Managing Director and founder of social media training and coaching company Chat Marketing. He has over 16 years’ marketing experience and is in demand as a social media speaker and coach, having spoken at events alongside international brands such as Harley Davidson, Volkswagen and Zappos.

Alan currently helps business owners and marketers understand how to use social media and email marketing to win more business and become more profitable, and regularly delivers workshops for The Chartered Institute of Marketing and Business Gateway.

Investment (Guaranteed):


Includes all materials, a light lunch and refreshments served throughout the day.

Note: We are donating 10% of the revenue from these events to charity, including helping young people in Fife develop essential skills for entering the world of work, through the Career Ready programme.

This is part of our Triple Win strategy, whereby we help a local charity through our donations, benefit the local community by providing high quality training and we benefit all our commercial partners by spending money with these local businesses.

Sam and Alan very much appreciate your help in supporting Scotland’s future workforce by investing in this training programme!

Guarantee:- if you attend the full workshop, email your key actions to Alan/Sam within 7 days, and complete all those actions (with tracking KPIs) within 3 months, we guarantee you’ll at least make back your investment – or we’ll pay you back your ticket price!


– Purchase two different workshops, get a BONUS 1hr strategy session with either Alan OR Sam
– Purchase three different workshops, get BONUS 1hr strategy sessions with both Sam AND Alan

Refund Policy:

Because we need to book venues and catering in advance, it will not be possible to offer refunds once bookings are made. We would however, be happy for delegates to transfer their ticket to someone else or transfer the booking to another available date, location or workshop theme.

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