Create a successful digital marketing strategy and boost your business

Create a successful digital marketing strategy and boost your business
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Date/Time
Date(s) - 20/06/2019
10:00 am - 4:00 pm

Location
The Guardian

Categories


Learn the secrets behind modern day marketing channels and attract more customers online at this actionable class with award-winning campaign strategist Laurie Wang.

With the right strategy, your business can really thrive – and there really is no time like the present to leverage the power of the internet to increase brand awareness, drive traffic and sell more.

In this session with award-winning campaign strategist Laurie Wang, you will learn how to boost your business with an eye-catching and effective digital marketing campaign. Laurie will give you a solid introduction to the various digital marketing channels, demystify the common digital jargons, and offer practical tips on how you can get started with your own future-proof strategy.

This is a straight-forward, jargon-busting and easy-to-follow session with one of the leading strategists in the field, suitable for small and medium enterprise business owners, aspiring start-up founders, corporate marketing professionals, PR professionals and graduates. If you’re looking for a sign to make 2019 the year of the successful digital marketing strategy, this is it.

Course content

  • Traditional marketing channels

  • Digital marketing channels

  • Social media

  • Search Engine Optimisation (SEO)

  • Paid search

  • Email marketing

  • Content marketing

  • Website

  • Getting to know your business

  • Defining your objectives

Tutor profile

Laurie Wang is an award-winning digital marketer who gets businesses seen by audiences that are hungry for their products or services. Her knowledge and understanding of the digital landscape have benefited from an eclectic mix of clients from young startups to FTSE 100 giants. She has been featured in the Metro, the Guardian, FT and Fast Company, and has trained industry executives on the power of digital marketing. In 2017 she was named by the British Interactive Media Association as a top rising star in the digital industry.

All Guardian Masterclasses are fully accessible but please contact us at [email protected] if you have any queries or concerns. 

Full course and returns information on the Masterclasses website

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