Date(s) - 28/06/2019
9:30 am - 4:30 pm
TURN YOUR EMPLOYEES INTO SOCIAL HEROES!
We’ll come to you to coach groups of your employees (recruiters & non-recruiters) on the benefits of becoming brand ambassadors on social media – and give them the skills they need to create & share their workplace ‘stories’ with confidence.
Employee Advocacy (or Brand Ambassadorship) isn’t a new concept but it has emerged as the most potent and impactful method of building awareness of your talent brand on social media.
It makes perfect sense. In an age where consumers and candidates alike have lost trust in corporate and leadership messages, the voices of your employees are twice as likely to be believed than your CEO (Edelman Trust Barometer 2017).
Not only that, but the shifting algorithms on social media have conspired against corporations, demoting company content to the bottom of the newsfeed in the interest of ‘impartiality’ (and profit).
But this last point has had a dual-effect. Yes, your company voice now reaches fewer people than ever before, but on the flip-side your employee profiles have never been more powerful.
Put bluntly, it’s never been more important to harness the combined power of your workforce on social media.
What are you waiting for?
*** DELIVERED AS AN IN-HOUSE WORKSHOP TO TEAMS OF EMPLOYEES – REGISTER FREE FOR MORE DETAILS ***
This workshop is co-delivered by Stuart Jones, founder of InSource Talent, and Rob Lee, founder of Relative Links.
Stuart Jones is one of the UK’s leading in-house recruitment / talent branding consultants & trainers. Rob Lee is one of the UK’s foremost experts in the use of Snapchat & Instagram Stories for branding & engagement.
Combined, they offer a unique level of insight into how these platforms can be used for recruitment, employee advocacy & brand stroytelling.