Date(s) - 03/12/2018 - 07/12/2018
9:30 am - 12:00 pm
5-DAY COURSE – Grow your company with confidence! Industries, markets and technologies change constantly: join us to learn skills and adapt your marketing and growth strategies to any situation successfully. In this week-long – 2 hours every day plus homework – intensive Marketing Bootcamp we welcome business owners who are looking to grow and to thoroughly understand modern marketing methods.
You will learn thought processes and frameworks to make strategic decisions considering your marketing, as well as to properly brief and measure the outputs of your staff or agency. We know running your business is a lot of time and effort – why not breeze through all the necessary foundational processes you’ve been putting off for months in a week and kick-start the growth of your company? Each class in the program is designed to have actionable outputs and next steps, so as nobody leaves without at least a draft marketing plan in their hands at the end of the week.
IMPORTANT NOTICE: please be aware that booking yourself into this event means only that you start the application process. We are looking to work with maximum 15 business owners from East or South London who are committed to learning and growing. If you are looking to raise funding, hire more people or grow your revenue, you are in the right place.
– Introductions, goal setting
– Overview of marketing strategy and contents of a marketing plan
– How do you compete? Positioning and USP
Takeaway: marketing plan template, seeds of strategic approach
– Who is your ideal target audience
– Persona building for better understanding of customers
– Research, Interview practice
Takeaway: 1-3 target audience segments to work with, draft persona for brand
– Value and emotion driven branding
– Messaging that engages people
Takeaway: why, what, how manifesto, core brand values and how to express them
– Media mix & overview of tools, channels and platforms
– Content strategy
Takeaway: draft content strategy, draft media mix
– Planning and calendar
– Metrics & KPIs
– Briefing agencies and staff
– Learning & next steps
Please bring a pen, paper and a laptop, tablet or mobile phone to be able to participate in the exercises and use your time with us meaningfully. Come with an open and inquisitive mind, ready to work your way through your marketing challenges.
This workshop and subsequent 121 support are free of charge to eligible businesses. GetSet for Growth is a fully funded program set up to support East London entrepreneurs with finance and marketing strategy advice, courtesy of the J.P. Morgan & Chase Foundation.
Orsi Toth, Marketing Advisor
Orsi is a marketing and business strategist with a decade of experience in brand building, online communication, workshop facilitation and product development.
Over the last decade, she has transitioned from classic advertising, coordinating ATL projects and creative teams, to digital communication, product development and user experience, working with brands like Johnson & Johnson, Nissan, Peugeot and Reckitt Benckiser.
In 2012, she co-founded travel tech startup Drungli, the adventure generator for spontaneous people. As the CEO and Product Manager, she was instrumental in the growth of the site from zero to 50k unique visitors per month, mostly through social media, PR and consistent, vivid branding. Most recently she has written a book on target audience analyses and buyer persona building.
She is committed to delightful customer experiences, deeply understanding how human beings work and building amazing products that are capable of changing lives for the better.
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9325.