Humanising your sales and marketing

Humanising your sales and marketing
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Date/Time
Date(s) - 08/02/2019
9:00 am - 1:00 pm

Location
Huckletree Shoreditch

Categories


Sales and marketing teams are often driven solely by the numbers. We use tools and processes as a means to convert visitors to leads and leads to sales. But that detached process of forcing people through funnels, or engaging with you on your terms is not how we, as humans, want to buy any more.

Be it B2C or B2B, we want the way we purchase and the way we interact with brands to be more human.

Too often, as marketers, we focus on growth at scale – how can we squeeze more from less – but in the changing landscape of how we buy, that’s not the most effective way to deliver results any more.

We have to be more human in our approach. Prospects don’t want to be treated like leads on a spreadsheet.

This event will focus on how you can align your sales and marketing process with how people want to buy in a modern environment.

Moving away from the traditional sales funnel, making ‘voice’ and traditional mail a key part of your strategy, using video in your sales process and engaging new customers with conversational marketing rather than forms and emails – we’re going to cover it all.

We would love to see you at this free to attend event, hosted by Six & Flow, with speakers some of the industries leading brands, HubSpot, CircleLoop and Inkpact.

Agenda
  • The importance of marketing & sales alignment (HubSpot)
  • Selling through video (Six & Flow)
  • From funnel to flywheel (HubSpot)
  • Why ‘voice’ is still important to selling to humans (CircleLoop)
  • Humanising your sales with conversational marketing (Six & Flow)
  • Using the non-digital to make your brand more human (Inkpact)

 

Humanising your sales and marketing

 

FAQs

How can I contact the organizer with any questions?

If you have any questions, please email us at [email protected] and we’ll come back to you as soon as we can.

Do I have to bring my printed ticket to the event?

No, we’ll just be asking you for your email address so we can check you in.

Is it ok if the name on my ticket or registration doesn’t match the person who attends?

If you can’t make it, that’s not a problem. We just ask you send us an email and let us know who is coming in your place.

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