Marketing frameworks

Marketing frameworks
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Date/Time
Date(s) - 11/02/2019
12:00 pm - 1:30 pm

Location
Polsky Exchange - Washington Park Classroom

Categories


“A problem well stated is half solved.” -Charles Kettering

Defining your consumer’s or customer’s key needs is an essential step in setting your startup up for long term success. Do you really understand what your customers believe? The motivations behind their actions? The things that keep them up at night? Join us and learn more about a simple model that will sharpen your problem statements and position your solution against the customer’s most significant pain points.

Who should attend: Open to the public

Hosted by: Polsky Exchange and Kenyata Martin

Questions: Contact Katie Spoden at [email protected]


About the instructor:
Kenyata Martin (Booth ‘09) is a seasoned CPG executive with nearly 20 years of experience in product development and brand management. He has worked at some of the largest CPG organizations like Procter & Gamble, Shell, and Nestle in various product management and brand management leadership roles. As a chemical engineer turned marketer, Kenyata integrates scientific discipline with the art of communication to help shape business problems and identify solutions.

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