Marketing Strategy and Market Research

Marketing Strategy and Market Research
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Date(s) - 04/12/2018
5:00 pm - 6:30 pm

LR 101A - London Doctoral Academy


Whether you’re a start-up or an established business, you need a marketing strategy, a document that says who you are, what you do, how you do it and why you will succeed. A marketing strategy will help you make informed decisions, raise funds, write sales pitches and communicate consistently and effectively to your target audience.

To write a winning marketing strategy, you need to really know who your ideal customers are, what they need and desire, how they think and how they behave, both in real life and online.

This workshop, delivered by the Advisors of the Business Solutions Centre, will take you through the necessary steps to write a marketing strategy for your business, as well as give you insights into how to use market research techniques to find out as much as you can about your target customers.

The workshop will be very practical, so make sure to bring pen and paper to get the most out of it!


This event is part of a series of the Student Enterprise events series at London South Bank University (LSBU).

This event is free to attend and everyone is welcome.

This event counts towards a Certificate in Enterprise*.



*What is the Certificate in Enterprise?

LSBU students and alumni can obtain a Certificate in Enterprise by taking part in six Student Enterprise activities throughout the academic year. Please ensure that you sign in on the registration sheet when you arrive and at the end of the session, get a stamp on your Loyalty Card to help you to keep track of the events you’ve attended.

How do I get a loyalty card?

You can collect one of these at the registration desk at each event.

What support is available to students who wish to start a business at LSBU?

We offer exciting workshops, start-up programmes led by inspirational speakers and competitions to help you to get your business off to the best possible start, and keep it going.

I am not a Student or Alumni of LSBU. Can I still attend the event?

Yes, our events are open to members of the public. All we ask is that you come with the willingness to learn something new and an entrepreneurial mind-set.  Please register under the ‘Other’ category.

What are my transport options getting to the event?

By train and tube – Southwark and Elephant & Castle stations are a 5 minute walk from LSBU’s campus.

Do I have to bring a printed ticket to the event?

No – please turn up at the room and address specified on the events page and give your name to the staff member at the registration desk.

How will my data be used?

By signing up to the event, you are providing us with your personal data.  Your data will be used to support the management and administration of the event and for sharing any post-event materials and feedback.  We have a statutory obligation to report the number of events attendees to HESA on an annual basis through the HECBI Survey and to prepare internal reports on engagement in enterprise activities.  Your Personal Data may be used as part of this report.

We may contact you about other events, workshops, programmes and competitions organised by the Student Enterprise team at LSBU and collecting your Certificate in Enterprise (if eligible).

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