Date(s) - 09/02/2019
10:00 am - 6:00 pm
DIGICOM Academy is the authorized partner of Dublin based Digital Marketing Institute (DMI) to deliver the Professional Diploma in Digital Marketing Certification course in Hong Kong and China
This Digital Marketing Course provides an in-depth and comprehensive introduction to the core essentials of digital marketing. Validated by the Industry Advisory Council (IAC), the learning content is informed and designed by experts and offers learners the opportunity to gain a globally recognized professional digital marketing certification. Covered within this program are the structural foundations of digital marketing, including strategy & planning, search, social media,email marketing, analytics & optimization and much more.
It takes 5 full days or 10 evenings (with a total of 30 training hours required by DMI plus 5 extra dashboard training exclusively provided by DIGICOM Academy). You may also enroll into the One Day Trial Course of the Professional Diploma in Digital Marketing Certification course to see if this suits you before making the commitment.
There are ten modules in Professional Diploma in Digital Marketing Course V7.1. For full details please click here.
In the one day trial course, we shall mainly cover the following two modules:
1. Foundations of Digital Marketing
This module will enable you to conduct digital research using different tools like social media listening tools and competitive intelligence tools; and set business objectives. And also different digital channels (SEO, SEM, Social Media, Content Marketing, Display & Video Advertising, Email Marketing) will be identified, and how these different media touch points map to the consumer journey to integrate into an omni-channel digital strategy. And finally how we use different analytics tools to measure success against benchmarking.
2. Website Optimization for Lead Generation & eCommerce
This module will teach you how to build and publish a well-designed, high performing and optimized website for search engine (SEO) friendliness as well as human user friendliness (usability) that is aligned to your business goals. Software development approach is adapted for website development cycle.