Date(s) - 04/06/2019
9:00 am - 1:00 pm
Stoweflake Mountain Resort & Spa
HOW TO WIN AT SOCIAL MEDIA: SECRETS FOR DIY MARKETERS
Most marketers agree… social media is the biggest time suck in marketing. You have GOT to make wise choices in how you manage your channels or else you’ll be frustrated by the feeling of frittering away your time with little ROI.
We’ve identified three key areas where many tourism and hospitality companies stumble in their approach, and in just a few hours, we can turn that around. Our 2019 Marketing Boot Camp covers these strategic topics with practical, easily digestible tips that will change how you view social media and allow you to better harness its power. Sessions include:
Which Came First: The Chicken, The Egg, or the Instagram Share?
People LOVE sharing photos and videos of cool culinary and tourism experiences on social media…so how do you ensure it’s YOUR stuff they’re sharing? Product development in tourism and the culinary industry has changed dramatically in the social economy. Should you be developing your products and experiences with an eye toward “chasing the share?” And if so, how far should you go? It’s so easy to get caught up in the frenzy of creating “Instagrammable Moments” for guests and then lose sight of creating products that people actually want to buy. This session will share practical advice at how to strike the best balance for your business…finding the sweet spot between product development and social media worthiness. We’ll look at hot trends, evergreen trends that show no sign of fading, and how to stack the decks on social media love for your offerings.
Spinning Content Effectively Across Different Social Platforms
Can you take the same piece of content – say, a product launch announcement – and share it the same way, with the same photos/videos, onto all your various social platforms? Sure you can…but not if you want to get the most out of social media. If you do your own marketing, you may never think about adapting your writing style for all the different marketing channels you use: Facebook, Instagram, Twitter and more. And yet, in today’s over-cluttered world, you can’t use the same style for all channels or you’re just wasting money and time. Each one of those social channels has a completely different vibe, purpose, and type of audience…and communication through each is transacted differently. This session gives smart tips and tricks anyone can use, quickly and easily, to make every single word count and – most importantly – be more persuasive on social media.
#HashtagResponsibly…#Is #There #A #Right #Way #To #Hashtag?
That good ol’ pound sign has grown up, and now we all reach for it every time we do a social media post. On Tuesday, we’re all about #traveltuesday. On Thursday, we’re all about #tbt. If we’re foodies, we obsess about #foodporn. If we’re trying to lose weight, we love #facetofacefriday and #motivationmonday. For our wildest travel dreams, we drool over #bucketlist. But really… do hashtags work? Are they just for fun? Can they be used strategically to grow your business? Is there an optimal number of hashtags for a successful post? #youbetyourhashtaghoney. This session will open your eyes to the power of hashtags, how to use them correctly (did you know there are several different types and categories of hashtags, all used for different purposes?), why they’re important, and how you can leverage them for fun AND business.