Date(s) - 23/06/2019
8:30 am - 6:00 pm
NYU Stern School of Business
Anindya Ghose, Social Media and Digital Marketing Analytics – 23 June (08:30-12:45/13:45-18:00)
From Amazon to Facebook to Google to the smartphone, the shared infrastructure of IT-enabled platforms are playing a transformational role in today’s digital age. This course examines the major trends in digital marketing using tools from business analytics. While there will be sufficient attention given to top level strategy used by companies adopting digital marketing, the focus of the course is also on business analytics: how to make firms more intelligent in how they conduct business in the digital age. Measurement and metrics play a big role in this space. The course is based off cutting-edge projects and consulting assignments that the Professor has been involved in with various companies over the last few years.