Social Media Course Sydney 2019: put social media to work for your business

Social Media Course Sydney 2019: put social media to work for your business
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Date(s) - 01/02/2019
9:30 am - 5:00 pm

Media School Studio


A one-day training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. Classes are small (up to 12 people.) It’s a live, in-person workshop with an experienced educator.

Call 0403 517242 to talk with instructor Phil Stubbs, or for more info read on:

How we work  

We provide and use:

  • examples of best practice (small business and large)
  • live online demonstrations
  • learning resources you can use later (including videos)
  • a plain English approach to teaching (we avoid tech talk)
  • practical exercises which focus on your business


What’s in the social media course?  

This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:

1. Big picture / strategic thinking

  • the key principles for success in the long run
  • what you can learn from businesses using it well
  • what you can expect to get out of social media
  • where social media fits in with your overall marketing
  • which social media platforms to use

2. Key aspects of developing the major platforms


  • how to use Facebook for marketing your business
  • tips for maximising the effectiveness of Facebook
  • what to post on Facebook / what works best
  • examples of best practice (small business and large)
  • an intro to Facebook advertising
  • Facebook learning resources


  • how to use Instagram for marketing your business
  • tips for maximising the effectiveness of Instagram
  • what to post on Instagram / what works best
  • examples of best practice (small business and large)
  • Instagram learning resources


  • how to use Twitter for marketing your business
  • tips for maximising the effectiveness of Twitter
  • what to tweet about / what works best
  • an explanation of the key Twitter tools
  • examples of best practice (small business and large)
  • Twitter learning resources


  • how to use Linkedin for networking, branding and B2B
  • tips for maximising the effectiveness of Linkedin
  • examples of business people using Linkedin well
  • Linkedin learning resources


  • how to use YouTube & videos for marketing your business
  • tips for maximising the effectiveness of YouTube
  • types of videos you can put on YouTube / what works best
  • examples of best practice (small business and large)
  • YouTube learning resources


  • how to use blogging for marketing your business
  • tips for maximising the effectiveness of your blog
  • what to blog about / genres of blog posts
  • examples of best practice (small business and large)
  • blogging learning resources

3. Social media planning

  • the key elements of a social media plan
  • prac session where we brainstorm content ideas
  • the steps to take you from ideas to plan to implementation
  • how to schedule content to platforms ahead of time

4. Key issues

  • how to build and then interact with your community
  • what to do about negative comments
  • how to measure ROI (return on investment)

5. Starting and managing your time

  • intro to social media sharing platforms
  • how to schedule platforms ahead of time
  • how to feed and interlink your social media and website
  • other tips to help you save time
Why learn about social media marketing? 

The cost to start social media platforms is free. The hidden cost is the time it takes to really get it working well – which makes it imperative you understand the principles for long-term success, how successful players are using it, and how you should be spending your own precious time.

Those successful businesses have used social media to:

  • listen to what’s happening in the market
  • build relationships with customers
  • focus attention on their brand’s strengths
  • position as a leader in their field and build brand value
  • get themselves higher in google searches
  • generate leads and opportunities

Who should do the course? 

This one day course is for people who want to learn quickly how they can use social media more effectively. Whether you run a small business, you work in a corporate environment, or you’re promoting a charity or creative project. It includes people with marketing, PR and advertising responsibilities.

The course is suited to people who are beginner to intermediate level e.g. we often get participants who have a personal Facebook profile but are now looking to use Facebook for business.

Who is teaching the course?

Phil Stubbs has 10+ years experience working in advertising and the media, 10+ years teaching at universities, and 7+ years campaigning online.

He has a solid foundation in marketing having worked in leading advertising agencies in Sydney including The Campaign Palace. He’s worked on campaigns for clients with large budgets – from Rydges Hotels to Oil of Ulay through to small business, creative startups, charities and causes. He set up practical advertising programs at Charles Sturt University and the Uni of Western Sydney.

Interested in other social media courses?

As well as social media marketing, we offer intensive courses on key platforms. Coming up hands-on training on Linkedin and blogging. Also classes on content marketing and podcasting.

What people are saying about our training  

Here are some comments from people who’ve attended our courses –

Trevor Thomas, Managing Director, Ethinvest:

“Phil’s social media training was strategic, relevant, content-rich, well-paced and enjoyable. An extremely interesting and worthwhile course.” 

Karen Guest, Marketing Leverage (former Marketing Manager at Uncle Toby’s):

“Very enlightening and engaging. Thoroughly enjoyed the course. Would highly recommend it.”

Kate Pembroke (former Head of Corporate Affairs of Destination NSW):

“Enjoyed the videos, resources, humour, venue, and wonderful food. A practical, great course. Phil was a relaxed and insightful teacher.”

Trevor Sartour, Executive Director, Building Indigenous Capability:

“10 out of 10. Full marks for a great program! Great content, well structured, enjoyed Phil’s expertise and knowledge, packaged with a down to earth presentation. Plus tremendous takeaway resources and great food.”

Clint Piper, Clint Piper Consultancy, former General Manager of Wella:

“Works well for new or experienced social media users. The examples were great. The takeaway resources are invaluable.”

Lisa Gray, Director of People & Culture, Starcom Mediavest:

“The course gave me ideas about where I will be going and the confidence to go there. Phil keeps you engaged and interested the whole time.”

Ingrid Roepers, Director, IRPR: 

“Great overview of how the jigsaw puzzle of platforms fits together. Enjoyed learning about the ‘marketing mindset’ change. Phil is a great presenter.”

Debbie Graham, Darley Street Bistro:

“Got my brain working! Has definitely pointed us in the right direction.”

Rosy Mobbs, Journalist and Media Trainer:

“The course answered a lot of questions I knew I wanted to ask but didn’t know enough to ask them.” 

 Our secret weapons (experience + care)  

We’re confident you’ll get a lot out of this course. We’ve been working in business, education and the media for over 20 years. We genuinely care about helping people and seeing their business succeed. We’ll make the day well worth your time and money.

By all means, give me a call on 0403 517242 or email phil(at) if there’s anything you’d like to know more about.

Phil Stubbs,

Director, Media School.

Social media marketing course Sydney

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