Social Media Marketing 101 – Monash

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Date(s) - 05/02/2019
9:30 am - 12:30 pm

Eastern Innovation Business Centre


This workshop “Social Media Marketing 101″ is being delivered as part of the ASBAS Digital Solutions program.


The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria—and it’s come to Monash!

The program is being delivered in Monash by Melbourne Innovation Centre in partnership with Monash City Council.

The program supports your online business needs by offering the following:

  •       Group Workshops (like this one!)
  •       One-on-one mentoring (2 hours)
  •       ASBAS Digital Solutions portal
  •       Interactive Webinars

How much will the program cost me?

The ASBAS Digital Solutions program requires a single $55 payment, which grants you full access to the above outlined components of the program.

Am I eligible?

If your business has an ABN and less than 20 employees, you are eligible for the ASBAS Digital Solutions program.

How do I sign up?

  • Purchase your $55 ticket to this event via this page
  • You will automatically be added to the ASBAS Digital Solutions portal
  • You will receive a “Welcome to the ASBAS Digital Solutions program” email
  • Follow the prompts to confirm your registration for the program

Once you are fully registered, you will be able to access a code on the ASBAS Digital Solutions portal that will enable you to sign up to the other events in the series.

This Week’s Topic: Social Media Marketing 101

Social media can help your small business maintain customer connections. Build significant networks by establishing a presence where your potential customers congregate social media. Creating an account is the first step, but this workshop will teach you the ins-and-outs of posting, connecting, and managing your social media accounts.

Learn which social media platforms are best for finding your target audience, the intricacies of each channel for business, and how to increase brand loyalty and boost web traffic.

Here’s a quick taste of some of the topics we’ll discuss:
  • Why social media is important for small business
  • Which platforms will drive the most customers to your small business
  • Creating a content distribution strategy to maintain a consistent brand
  • Utilising social media management tools to schedule posts and analyse performance
This workshop is for small business owners who want to:
  • Learn about the various social media platforms (Facebook, Twitter, Instagram, etc)
  • Create and optimise social media profiles/pages for their small business
  • Walk away with practical knowledge and the confidence to use social media!
Register for this workshop to take advantage of social media and improve the online reach of your small business!
This program is delivered by:

Social Media Marketing 101 - Monash

This program is proudly supported by:

Monash City Council logo

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