Date(s) - 01/01/2019 - 31/12/2022
Become a Social Media expert with this entirely updated specialist course, covering Facebook, LinkedIn, Snapchat, YouTube and Instagram.
Design and build fresh, shareable content to optimize campaigns and grasp the importance of content strategy and planning. Learn the detail of every platform and advance through bite-sized learning modules, ‘how-to’ videos and toolkits along with practical quizzes at every step.
Brought to you by the Global Authority in Digital Marketing Capability: Upon completion, you will become a Certified Digital Marketing Specialist in Social Media Marketing, improving your knowledge and ensuring customers share, tweet and pin your path to social media success.
Includes: Two free masters level short courses, plus free membership of the Digital Marketing Institute.
Syllabus & Course Overview NEW
In just 30 hours, you will be ready to develop and implement a robust social media strategy that fosters trust and increases sales. Boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success.
The Social Research module will introduce you to the key social media concepts and equip you with the research tools and techniques needed to discover everything you need to know about your audience, competitors, cultural and industry trends.
The Content Creation module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.
You’ll be introduced to the concept of content seeding and how to use content effectively over multiple social platforms. You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly sharable content.
The Facebook module provides you with a comprehensive understanding of how Facebook works as a platform for community building, content marketing and brand promotion.
This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.
The LinkedIn module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.
Instagram and Snapchat
Going beyond basic features and vanity metrics, you will learn how to navigate app-based platforms; Instagram and Snapchat, and discover the features that can be leveraged to deliver real measurable results in unique, creative and interactive ways.
YouTube and Social Video
The YouTube and Social Video module will introduce you to the concept of social video marketing. Focussing on YouTube, you will learn how to leverage the creative life cycle for audience development and advertising in order to build sustainable communities for lead generation.
Social Customer Service
The Social Customer Service module looks at using social media as a customer service channel, peer-to-peer communities and how what is happening online is critically important to business.
Strategy & Planning
Through the Strategy & Planning module you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social media strategy and ROI.
For more details about this certification : digitalmarketinginstitute.com