Date(s) - 17/12/2018
9:00 am - 4:30 pm
Marketing Tom Media (@DeVere)
Learn How Social Media Can Work For Your Organisation
This 1-day course is aimed at giving attendees a solid foundation in the world of Social Media (it is aimed at beginner-intermediate users). It provides an equal balance of interactive presentation and discussion on the social media channels that organisations should be starting to use in their marketing mix. We have run this course for 10 years in London and trained over 800 people. The course is updated every month which means that you get to see the very latest application of Social Media tools like Twitter, Facebook, LinkedIn and others.
On completion of this 1-day course you will:
- Learn a new framework for developing a digital marketing strategy
- Discover how the major social networks work and how they differ to one another
- Gain confidence in managing your own social media activities
- Explore different approaches to using the social media platforms
- Encounter new tools for creating, monitoring and publishing social media
Social Media Themes
Our first session looks at the key concepts of Social Media and how it differs from other forms of marketing (both online and offline). We will also look at the SOSTAC Planning Methodology, Search Engine Optimisation and discover why the principles of SEO are important for social media marketing. This session provides a solid foundation for the rest of the day.
This session really does lift the lid on Twitter and looks at the many ways companies can use it. We look at timelines, tweets, replies, retweets, hashtags, links, lists, images, video, advertising, analytics and much more through a mix of case studies and real-time examples.
Explore how your organisation can leverage the power of Facebook to improve its marketing efforts? We look at Pages and Advertising and explore how companies are using updates, events, apps, video and more for customer engagement, customer care, sales promotion, sales, announcements, branding, leads and many other applications.
Blogging has undoubtedly been the driving force behind social media adoption and many organisations – in both private & public sector, government and education use them. This session looks at how companies use them and how you could benefit from them.
Video and Image Sharing
YouTube, Instagram and Flickr are the biggest websites containing videos and images on the web. So, how are organisations using these tools to engage their audiences and to reach new prospects. We look at channels, hashtags, embedding, styles and more.
LinkedIn is one of the biggest Professional Networking sites in the world. So, how does an organisation use it to develop new contacts, to enhance the online image of their company, to talk and engage with their peers and to advertise to specific audiences? We also look at how indivduals can enhance their professional image on this platform.
Our London courses cost £295 per person and include:
- Course material
- Access to a password-protected Social Media blog which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
- Refreshments are available throughout the day and lunch is served in the on-site restaurant.
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace.
The social media course was excellent. Alun provided the group with lots of practical advice on how to make inspiring content and increase user engagement, and was happy to answer any questions or queries we had. He also used lots of fantastic examples that were really thought-provoking. I came away from the course with lots of ideas that I have been able to put into practice very successfully. As a result, engagement across my organisation’s social media platforms has increased significantly over the past five months.
Isabel Gillen-Smith, Professional Standards Officer
Architects Registration Board
I found the course very informative & extremely helpful. I didn’t really know what to expect but to be honest I was massively impressed with the information & advice I walked away with. Canva alone has been a great tool for me. I have been using paid advertising through FB & we’re already achieving results. Through the analytics I’ve been able to monitor traffic & we are on a steady increase.
The Social Media course I went on was fantastic. Alun was a fantastic instructor, whose approach was friendly and encouraging. I learned so much during the one day course, it was so engaging I could have easily stayed for the whole week to learn more. With great tips and links to useful blogs and websites, I can easily put skills learned into practice. I just want to say Thank You and I’m sure I will see you again. P.S the venue and lunch was great
Aimee-Jane Carpenter, Junior Account Manager
The Social Media Training Masterclass was the most informative and useful that I have attended. Marketing Tom provides all the information you need regarding social media and digital marketing practices as a whole including multiple social platforms, blogging, SEO, strategy and tips for getting the most your of your communications for your organisation. I highly recommend Marketing Tom’s sessions to revolutionise the way your use social for business and help you to shape your future success. Thanks again for a great session!
Katie Peplow, Social Media Officer
Royal Voluntary Service
Alun’s course gave me great insight into how to take our social media accounts to the next level. He crammed in an awful lot of content, but still kept the day light, fun and engaging.
Jan Butter, Director for Communication
The Anglican Communion
Marketing Tom Media provided a thorough overview of the latest social media marketing tools and techniques with great examples, insight and delivery – a very worthwhile day!
Tom Holbourn, Head of Marketing