Tourism: Using Instagram to drive your content strategy

Tourism: Using Instagram to drive your content strategy
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Date(s) - 14/08/2019
10:30 am - 12:00 pm

Moreton Bay Region Industry & Tourism


Tourism: Using Instagram to drive your content strategy

Presented by Renee Gusa (Destination & Event Marketing Manager, MBRIT)

Instagram is the fastest growing social media platform on the market, but aside from taking great photos of your business offering, have you ever considered how Instagram can drive your content strategy? What you can expect to learn from this presentation:

  • How to use hashtags, from search to tagging
  • Geo-locations, what are they?
  • Sharing and using User Generated Content (UGC) – the rules
  • Using UGC outside of social media to drive marketing campaigns

To get the most out of this presentation, bring a laptop with you so can you poke around in your own Instagram business account. This is a hands on beginners presentation, however everyone is welcome. There will be no slideshows for this presentation, it will be a live internet presentation on how to use Instagram for your business content strategies.

About Renee Gusa

With over 9 years experience in digital marketing, Renee has worked across a cross section of industries to deliver successful marketing and brand building campaigns. These industries range from horticulture, hospitality, homewares, fashion and for the past 3 years, tourism. Past attendees to Renee’s workshops have described her sessions as ‘practical’, ‘informative’ and ‘relevant’ to their industry marketing needs.

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