Tracey McKinley: Defining and Distinguishing Your Brand

Tracey McKinley: Defining and Distinguishing Your Brand
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Date/Time
Date(s) - 02/02/2019
9:30 am - 1:00 pm

Location
UBC Robson Square

Categories


We’re pleased to announce that Tracey McKinley will be at UBC Robson Square, Vancouver to present Defining and Distinguishing Your Brand.

SCHEDULE

9:30-10 a.m. Networking and beverages; registration desk open

10 a.m.-1 p.m. Defining and Distinguishing Your Brand workshop

Does your magazine brand need sharpening and refreshing? Or maybe an even bigger overhaul? How do you even know if you are hitting the right mark with your brand?

This highly interactive 3-hour session will increase your understanding of essential brand marketing principles and how to translate them to the practical realities of the Canadian magazine marketplace.

Hear case studies from the magazine world and beyond highlighting lessons on what works and why. And what to avoid and why!

Come with questions and examples in mind. You’ll leave this session with some key takeaways that you can economically apply to your magazine brand now.


As our MagsWest Conference has been moved to March 1 and 2, 2019, MagsBC members may use their 2018 conference pass credit to attend for free (contact Sylvia Skene, executive director, MagsBC for the promotional code) or at a discount. AMPA and Magazines Canada members may also register at the MagsBC member reduced rate.


 

Tracey McKinley headshot - brand marketing, business plans, subscriptions, newsstands

Tracey McKinley is a circulation and magazine publishing consultant with over 25 years of experience in marketing and leading magazine brands in Canada, including five national magazine launches.

Tracey is formerly Vice-President, Consumer Marketing at Rogers Publishing and Executive Publisher of Hello! Canada. She led innovative circulation marketing of ten national magazines and also the launch of the international weekly Hello! magazine in Canada with full P & L responsibility for the brand, achieving #1 consumer revenue among Canadian magazines.

Tracey is expert in brand marketing, business plan development, all subscription channels of sale (digital, database, print, direct mail, agents) for both retention and acquisition, and is a seasoned newsstand veteran. She has an MBA from Queen’s University.


Funded by the Government of Canada.

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